"One Credit Wonders"

 Help STUDENTS EXPLORE Today's DEEP Marketing Questions in Short Time!

Trish Rubin LTD lectures on select Brand & Marketing topics to the Global Studies community of international students at Baruch College and worldwide as a visiting lecturer. Her energized teaching brand, "ONE CREDIT WONDERS" brings the most current trends of marketing to classrooms  along with her global network connections. International students' curiosity is sparked and their "wonderings" about business result in immediate, actionable learning. Distinguish your students in a competitive world of  business with the most current thinking across the communication field. Choose a course that complements your business school's 3 credit offerings or tailor a "ONE CREDIT WONDER" experience for your students with Trish !

 

              ALL COURSES ADDRESS THE DEVELOPMENT OF A STUDENT "PERSONAL BRAND"

                 AS A NECESSARY ELEMENT in SECURING A FIRST JOB IN THEir INDUSTRY.

                        ~ CURRENT COURSES ALWAYS IN DEVELOPMENT. TAILORED COURSES ARE AVAILABLE UPON REQUEST~

 

" In NYC, Trish taught me the true meaning of marketing and that we never forget what we learn with pleasure.  I came back to France and with her continued guidance I'm building powerful networks. Not only Trish is the most creative, enthusiastic and encouraging person I know, as a Brand Management Professor she also inspired me to inspire others." Justine De Launay, Baruch Study Abroad Student 2017.

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     BRAND MANAGEMENT

            A One Course Wonder

Description: Learn current, up to the moment, techniques and tools for marketers in the ever-changing world of Brand Management in today’s accelerated age of marketing. Explore the role of a modern brand manager.  If your brand isn’t able to stand out from the rest, it will not pass the engaged consumer of today’s test!  Learn a model that goes from AWARENESS to INSISTENCE. Students gain understanding of Brand Management, the Role of a Brand Manager and How to Create and Present  a “Mini-Brand Audit" while displaying a personal brand presence.

                    

PERSUASION IN MARKETING

                A  One Course Wonder

 Description: Understand the most recent thinking about Persuasion in today’s accelerated age of marketing. Today’s consumers can make or break brands at the stroke of a computer key. How can marketers keep the attention and loyalty of their customers? See how marketers’ new insights, systems and tools for reaching audiences help them position a brand in a global world of consumer choice and persuade their loyal audience to insist upon them. Students learn how they can persuade others through developing their personal brand value.    

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EXPERIENTIAL MARKETING

               A One Course Wonder

Description: In today’s world, an Experiential Marketing plan represents a growing investment in a brand’s marketing budget. Young marketing professionals will see this communication channel to Millennial and Gen Z audiences expand in the next decade.  This marketing discipline is evolving from the “event marketing vertical” and is powered by digital and social media, supporting the ultimate goal of experiential Marketing: face to face branded experiences. Students Learn  powerful, current strategies  and tools in an overview of Experiential Marketing to help them stand out in the  professional crowd.