Tips from The Beach...Calm Down and Lead:The Psychology behind BrandED Leadership

At the Beach we think our BEST! 

At the Beach we think our BEST! 

Leaders in the Ed world or Business world share a fear of the transparency social media brings. 

Calm DOWN, people! Take a strategic route to better communication. Understand Behavioral Neuroscience. I don't mean lab experiments about measuring eye gaze patterns. I mean knowing the general basics of Neuroscience and Relational Neuroscience, these areas of psychology are reaching new levels of acceptance in organizational and management circles. 

Face it, you need to brand build as a leader, no option here: personal and  organizational brands  potentially improve the efficacy of a leader and their organizational success. Use the words of one of the leading neuroscientists, Abhijit Naska as your guide--“You are your mind, so if you can see it, you can achieve it.” Let your mind play--begin to sculpt and build that brain. Understand the relationship between memory, learning, emotions and your brain. The better  you know these connections, the better you will be at crafting and employing a brand that goes beyond the window dressing of surface features to authenticity and to successful relational leadership.

Another tip, in neuropsychologist, Dr. Rick Hanson’s Hardwiring Happiness, learn how our brains are wired toward the negative. Start with a positive view. If someone sees 10 tweets that are supportive of their leadership and one negative... they will focus on that negative. After you sculpt your brand go to the Relational Neuroscience gym and build your tolerance for ambiguity in the social media world. Pattern a daily reflection on the brand you have built. Use even in one word, like "RELENTLESS" principal,  Hamish Brewer does. He's naturally got relational neuroscience running through his neurons!

Then as we say in BrandED become a Brand ACE that we feature in our text, one of pattern and consistency --of neuroreflection. Bring the the benefit to your organization.

And one last tip-- follow @ adamMgrant while you are building your power! 

Bette Davis Didn't Jog: Three Truths to Run with to Build your Personal Brand

Agapi Stassinopoulos

Agapi Stassinopoulos

My  highlight  of last week was seeing the force of nature that is Agapi Stassinopoulos at a small business dinner  in the Village. She had manifested me there, but that's another story. The story is that we have common ground in knowing the respected Wharton School of Business powerhouse professor, Adam Grant. Being a big believer in Adam's theory of giving in business, I knew I had to meet Agapi. I'd already met her sister, Arrianna Huffington, and I was curious, of course, to see the woman who, in her own right, has made a difference in so many lives. 

Agapi defines Giving. Look the word up on Wikipedia. Her face should be there next to the word. Her energy could have powered the entire West Village. No one in the room, including the wait staff left that night without feeling that they mattered. As a leadership lesson, I took from this night, that I needed to be bold in an authentic way about asking for what I wanted so that I can be a better leader. The simple words of "How can I help?" and "Would you help me?" are all we need in making relationships that are win-win as leaders.


But I loved the Bette Davis line when she discussed the need for us to find the calm inside. "Calm is superpower! Stop running yourself into the ground for success. Remember who came before you...they possessed a calm. Bette Davis didn't jog, jog, jog!! Look how far she went." 

I live in a city that thrives on fast. Jogging? What about Spinning? Tindering?! So as I thought about the need to find that calm, Agapi led us to homework. Find the three words that are part of your truth, your calm, and try giving through those words. As I find myself in front of groups often as a speaker, I want to live my brand personality with those calm superpowers of truth. Here's mine. Find your own this week! And be proud of them.

My calm is rooted in a boundless, thoughtful  energy...

My calm is advanced by my curiosity...

My calm is connected to fearless desire to build relationships....

Please look to Agapi and her book of leadership lessons that are in the stories she shares in  "Unbinding the Heart", A Dose of Greek Wisdom, Generosity, and Unconditional Love. I read the book in a matter of days, and it has enriched my spirit, mind and body already! Love to share best practices in GIVING! 



Be a Disruptive School Leader...in a Good Way!


By definition, the word disruptive can look extreme. It's defined as troublesome and unruly.

The word has other meanings that fit an educator's vision of school improvement. Disruptive means innovative and ground-breaking. Think of being the Uber of Education. See a gap and fill the need in a new and engaged way for your audience. Taking on a BrandEd leadership mindset makes a school leader disruptive. It gives people something to talk about... In a good way.

Way before the internet, I was part of the National Diffusion Network of the Department of Education. Without a website, without social media, we created disruptive, innovative grassroots practice across the nation. Of course, we didn't call it disruptive. Instructive, maybe!  It got me hooked on innovation. Today, in the 2.0 world, I've searched education #'s and Twitter profiles and google alerts looking for school leaders who are innovative.

Leaders like Patrick Miller @pmillerscdsb work toward innovative disruption by leading with authenticity. His content, written and curated, on Twitter inspires me, although I've never met him. I know there are many more leaders I haven't found yet that are doing the same, giving people the opportunity to create in disruptive ways , inspiring their teams to create better schools with the wide berth needed for innovative organizational thinking. I'd like to hear from them and invite their voices into the disruptive leader storytelling space . 

Outside the schoolhouse,positive disruptive influence surrounds schools in our new "Sharing Economy". We see the benefit it brings in a fast paced world of change. The Sharing Economy, also commonly referred to as “collaborative consumption”, encompasses transactions in which providers and consumers share resources and services from housing, to vehicles, to services and more. The car sharing models of Zipcar, the ride sharing of UBER are  disruptors. The entertainment giant, Netflix disrupted how we view TV and film. The Sharing Economy has come to education as well through disruptive platforms like Teachers Pay Teachers.  Sharing through digital channels in powerful exchanges with a variety of stakeholders creates a “Sharing Economy” in schools.

Individual school leaders are supporting the growth of a "Shared Economy". "MOVE PEOPLE", as Uber says as it positions itself as a disruptive brand. You, too, can spread the bug for being "disruptive' and innovative in an educator's Sharing Economy. 

Share your thoughts and your disruptive brand story with me.