Seth Godin's short blog post everyday is inspiring me to use the less is more way of thinking in my own posts--not even close to being able to handle the tight delivery he uses but here goes..... As I'm thinking a lot about my brand image as this wonderful mapping by consultant Lou Verschueren created from our first meeting reveals.
So I'm going to be talking to a group of New Yorkers in the shadow of the Flatiron Building on June 26th thanks to an invite from the Flatiron Business Improvement District who is co-branding with Baruch College CAPS program for its TECH TUESDAY. So using my less is more thinking ahead of that. And one of the points I will make about personal brand...thanks to Seth.
In his short blog he talked with casual power about having worth beyond being superficial using the Tower of Pisa and Chocolate bunnies. The point being the Tower of Pisa is hollow, nothing inside to see but's that's ok... it doesn't promise us something--it just is... different for chocolate and if you get a hollow Easter bunny,nothing inside to eat... you be disappointed -- the anticipation is high and the result not what we thought it would be...
He got me thinking about brand value...he said the wrapper matters but so does the experience within...
So I bought a bunch of chocolates that have the same wrapper to bring to the session-- but one difference ---the insides of the chocolate are different...same wrapper but they aren't hollow, they are filled with something different inside.
I've spent way too much time looking at the possibilities of the chocolate, mint flavor, caramel flavor, dark chocolate. It's got me stuck. It looks the same, but promising difference...it's about the possibility of choice...and my expectation. So with meeting people and sharing my own wrapper... the same wrapper that others have as entrepreneurial small biz owners, I going to know that my typical wrapper needs to do better than this chocolate wrapper. Your image matters. And your promise, what makes someone choose you the caramel over the milk chocolate center isn't an easy thing it's complicated. Brands have to make the quick connection to their UVB--UNIQUE BRAND VALUE... that brings result.
What's the difference in your own juicy core that separates your from the others as you promise your service or product?