When I speak to the community of Study Abroad global professionals about marketing their school's benefits with the help of their students' positive experience, Justine comes to mind. Instructors who have the H2H...Human2Human view of teaching hold an untapped resource for retention. Justine's experience confirms that caring and sharing are true marketing tools in a digital age. I'm happy to introduce her to you as she describes her study abroad experience at Baruch College. I'm sure she is amplifying her experience to her network! Along with my partners in thought leadership, Irene Tieh, global education strategist, and Angel Ahmed of GNET Global Network, we use the term "CASE STORIES" as we present strategies to recruit and retain students. Justine's experience is a CASE STORY full of reasons why the Baruch community presented great resources to her that she is proud to share!
Why I Chose to Study Abroad in New York… a Place that Cares!
My name is Justine DELAUNAY. I’m a Communication & Marketing student and I’m excited to share my study abroad story.
I define myself as a passionate millennial. I’m curious about everything. I love studying and I realized that we never forget what we learn with pleasure. I seek the things that make my heart smile and I’m constantly learning. I learn from people I meet, I listen to their stories and I share mine. As a Digital Native, I follow trends and I do my best to understand the information I get and use it in a meaningful way. I love to travel, read and eat really, really good food. Let me share why chose to come to New York and show you how valuable an international studies experience can be to a student.
A short six months ago, I decided to cross the ocean to discover and live the American life, to study and work in New York. I did one semester in Baruch College where I had the chance to learn from the best instructors I’ve met. From Brand Management to Web marketing & Integrated Social Media and Data Management, I learned so much in 4 months. Indeed, what I was used to during my 3 years of classes in France was so different from the way I studied in Baruch College. Not only are Baruch instructors passionate about what they do, they care about you, your aspirations and how their students can take the best from their classes. I’ve never felt this vibration, this strong feeling during a college class. A feeling that was telling me that I was exactly where I was supposed to be. From there, I enjoyed and listened. In every single class, I learned and met incredible people. During my semester, we had the chance to go out and see the real world of New York City business from Madison Avenue to Wall Street. We visited the unique and highly regarded marketing agency, Sparks & Honey, where we learned that connecting with people is the most important thing in business. We also worked for a mobile fundraising company rethinking its digital strategy. We listened to amazing marketers who helped us understand the real meaning of Marketing. One even said that for him, “Marketing is like a suit.” Marketing is all about the right fit for doing business!
After 4 months in New York City I returned to France with ambitions and big dreams that were fired by my study abroad experience at Baruch. Trish Rubin, who was teaching my class Brand Management, kept writing me, giving me advice and encouraging me in so many ways. In her last publication "BrandED", she talks about the importance of finding your virtual mentor. Well, I found mine. Because no one ever believed in me the way she does. After studying Brand Management with Trish, I understood that education is about connecting with people, spreading happiness to help individual’s growth.
After New York, I’ve seen opportunities coming from everywhere. I learned that if you show an honest interest in what people do, they will be ready to listen to your story. I am growing my brand. This is how I started to connect with editors-in-chief of online magazines, creative directors, artists… I learned about what they do and I told them who I am. Little by little we realized what we could do for each other. Ivan Misner said: “People don’t care how much you know unless they know how much you care.” This is it. Virtually connecting with people is showing me that my voice counts and that with passion, curiosity and patience, door will open to great opportunities.
Determination and self-confidence is something New York City taught me. As students, we must realize the range of opportunities and the time we have. It’s precious. Believing in myself completely changed my life, and Trish Rubin has something to do with it.