PIVOT to a Sustained Brand: Plan for Possibility

PIVOT...a point of rotation.


In this quickly shifting  world , I am often asked by the students I mentor and teach in NYC: is it better to have a plan or to let things just happen naturally as you build your career? As a marketing instructor, I know the 4 P's. My answer is to keep a few P's in mind--3 P's in fact: Possibility. Plan. Pivot

Last Thursday, a very bright Baruch student sat in front of me. We could see the city of NYC outside the window on a spectacular morning. A world of professional careers existed right through that window on millions of people in thousands of buildings. Kseniya was anxious. She wanted to lay out her foolproof route to her career goals before she graduates. She sees her friends in finance and accounting doing that. She's in marketing. Not so cut and dry for finding a direction.

In responding to her concern, I first wanted her to relax. The word possibility came to mind. Looking out the window, I suggested that scene presented the POSSIBILITIES that were out there in a big city of millions of people. How about  a Plan for Possibility? That's a PLAN that have some "give" in it. To me that means welcoming the range of options using  social and human capital skills you have, and thinking as big as you can about that skill set, matching yourself to possibilities across various industries. Thinking big is part of the plan: "Go Big or Go Home" is the attitude. Use  your planning time time to make as many informational calls, interviews and contacts with seasoned people who can help you see if you are a match to the industry you are investigating.

 As you collaborate, connect, network within  your plan---the final P is PIVOT. Being aware of your ability to rotate, move, arch in a new direction is part of being a professional today. We can't control a lot of what happens in this changing economy. A modern professional is always ready to pivot when one door closes, so another can be opened. Pivoting is based upon BRAND development. If you work on your personal and professional brand, and keep sharing it through  continuous networking, you will be a pivoting star. So relax. At any age, Plan for Possibility that allows you the control of Pivoting to new opportunities that match your professional brand.