Looking at the calendar in NYC, I’m thinking snow. Actually we had our first snowfall here this past Saturday. As we welcome winter tomorrow I see this image of fresh snow as a metaphor for a BrandED Storyteller-in-Chief. For those of you, like my co-author in BrandED,Eric Sheninger, who won't experience the chill of an east coast winter, you can still use your imagination to see the future of innovation using brandED thinking !
We welcome WINTER, but have our Wyllie Jossey Bass publication date in sight for SPRING: April 2017. The landscape of a new snow is a natural metaphor where creative untapped ideas, like a BrandED mindset for school improvement, await innovation. In that field, ripe for change, see the faint outline outline of the those who led the way, those who influenced your own innovative thinking that brought you to the field. The thought leader’s prints of the new insight are part of the great wide open possibility that lays before you--follow us. It's our invite to innovate. The field in 2017 is awaiting your tracks and, more importantly, the tracks of your school collaborators and early adopters who can support your interest in developing a school-wide brandED presence. If you take on a BrandED professional development mindset, you won’t be alone for long as you venture onto that field. Building with BrandED is contagious.
Eric Sheninger and I had our footprints in the snow back in 2009 for developing school brand. It was disruptive thinking about using a business tenet of BRAND that was influencing our professional lives in connecting ways. It was fired by that little blue bird of Twitter.
As early adopters on Twitter, Eric and I made connections on the “fresh snow” of the digital field and created a mindset about brand. Since then, the world has rapidly changed as digital and social reach grew. We have developed our first 30 pages of 2009 thought into a professional leadership book with the help of a valuable academic publisher. And our field of digital snow is now Amazon! As we bring BrandED to the educator community, I know BrandED will be an unifying innovation.
Don't wait for SPRING! Look around this winter, school leaders. Start talking about brand and gather like-minded team members who are probably standing with their snowshoes strapped on tightly ready to take on the BrandED challenge. You can lead a capable diverse team in a Distributed Education model to craft and deliver a school brand. But start the conversation now. Find early adopters who will see your own "Storyteller in Chief " footprint on the snow-covered field of school innovation. Enlist a diverse group to talk about brand and then partner in an effort that improves their school. In the spirit of collaborative Design Thinking, your team can join you at the edge of the snow covered field of a BrandED innovation as a diverse collective. They will be a powerful, multi-generational stakeholder force, owning a range of human capital skills and social capital skills that rival a Madison Ave creative social media brand team-- they can power the communication change that is BrandED.
Thanks to the support of Twitter followers and testimonials, my own position on the field feels exciting. I’m feeling the connected presence of awesome educators who are out there on the edge of their own BrandED Thinking, and they are ready to learn new strategies to define their work and strategically build their school's positive perception in the community. A BrandED leader builds a collaborative team using the role of Storyteller-in-Chief and purposefully guides them to brand building as their capable steward. Make yourself known on the field of innovation now as you welcome winter-- use BrandED as your guide and create your own unique footprint in education.