For leaders adopting a brand professional presence, the role of Storyteller-in Chief is a comfortable way to employ successful business brand tenets that fit in our transparent, digital school communities. Eric Sheninger @E_sheniger spoke recently at a tech conference about the power of this role. Sharing the authentic stories of all the good going on in schools is important to getting the attention of your audience. When educators develop a BrandED mindset that is a asset to their professional growth, something deeper happens as a leader deliberately shares the journey of BrandED with a community. In that way, the Storyteller also becomes the "Steward" of the unique school brand. As a BrandED Steward, a leader not only tells the story of the school, but guides the authentic process of communicating brand value to stakeholders in ways that keep the community focused and the message growing strategically . School leaders as Stewards of brand employing BrandEd leadership tools for continuous growth, understand the return on relationship that this professional investment brings.
Leaders like Eric can guide the implementation of BrandED strategies through their stewardship. Stewards feel the responsibility to lead that comes from an ethic of sharing your authentic professional brand and creating a school brand . A BrandED Steward uses the curated and created stories of the brand to advance culture, performance and resources that bring school improvement. The BrandED leader guides in a collaborative fashion, and sustains the brand message in a community. Storyteller and Steward are relevant roles for a modern day educator in a digital age.