As the Cabinet appointees file in and out of the Trump Tower a few city blocks and mega-worlds away from my west side neighborhood, one thing has become apparent. The HELP WANTED sign drew lots of comers with no experience for the jobs that they were appointed to in this transition.
While sitting in the culture briefing at @Sparks&Honey last week, I was reminded of an element of culture they have been monitoring, identified by the agency, as "The Death of the Expert". It's a trend that is running throughout the channels of political conversations and into business as well about the value beyond someone's opinion. As if just saying so makes it true. A dismissal of fact. And a quick run down of those tapped in the new administration reveals a pattern: a lack of experience in the group for the agencies they will manage, and despite the transition team line that the deputy, the second in command that each boss will hire, will actually guide the ship, I'm getting the sense that knowledge on the part of a leader isn't important. The case is obvious in the Secretary of Education choice. So the Death of the Expert is with us. That's of concern for school leaders. Just think of the rumblings that come from the online communities where people value "expert advice" or opinions from random strangers rather than trusted experts. That type exchange may paint a school in a misleading or irrelevant way. Not good for brand.
As I work toward breaking new ground along with my co-author, Eric Sheninger with a book called BrandED, which is now in a pre-sale on Amazon , I'm hoping that there is still value in a view that is expert , a view that is informed by research and best practices. And truly, I know that there are many like-minded people who are thinking about and acting on using brand tenets as a tool for their school improvement. We have expert voices of leaders in our book to validate this school effort. We are building an expert community of BrandED educators. I welcome you and your expertise into the conversation about defining yourself as a professional and defining your school as relevant. We will use our expert educator voices to share the adapted lessons from successful brands to can get us connected, engaged and listening to all stakeholders as we create the future of education.
Let's prove the rumors about the death of fact are over hyped . Educators can take on the trend of "Death of the Expert" with every best practice tool we have...the tools we have educated ourselves in and practiced with energy in our communities.