ConnectED Leaders know they can CURATE and AGGREGATE to be GREAT. The attention to Curation in a “Phygital” (physical+digital) world can raise your leadership brand profile. Many edleaders, feel overwhelmed with in a super saturated world of information. If you aren’t the blogger type, you can be as power Vlogger and tech school leader,Clay Reisler says The Mayor of your Digital Town. Take a short cut in time but deeply touch people, through Curation. Choose a path of Curation and Aggregation that could solve your “aggravation” around growing your thought leadership brand.
Today, invest in social listening and sharing of content. Aggregators of news are a great resource for building your own thought Leader brand. Beyond your Twitter or Facebook feed, look at other worlds other external communities and find the quickest way to get information to share or comment on or write about. Look at catcat.com where I write and aggregate and learn. Collect information by setting Google alerts for key areas. You will be notified on email and can share content from others quickly. Sites like feedly.com and Scoop.it will also allow you the power to see the aggregation around your interests. Another example is the newsletter Finimize which can get leaders up to speed in three minute daily reads about the world of finance, the news about money, the trends, the discoveries. Want to be informed about blockchain? As a school leader you should be—finance touches school—curate around it and show your bandwidth. Connecting to a daily read around those topics such as crypto-currencies can grow you connected brand presence.
After going out in those aggregation waters, start choosing and sharing these articles via you LinkedIN Page. Don’t do it for the likes…do it fo the transparency of sharing professional interests. Become a curator! Then model this for others…get your internal team involved and have them find the same resourcing power and connection to the external world by sparking their creativity. Show them you are excited about connections and you want to know what they are seeing. It’s a bit of trend-spotting that the aforementioned sparks & honey agency does do well. They look at trends. The best partners for this are the millennials and GenZ’s in your school community, but don’t discount retirees or stay at home dads or moms who can help the school find the next partner to help them resource through their own.
Keep beating the drum on Listening---always listening to the beat of content on Social media . Keep informed by what you see and share it with your teams. Ask them what they think of a post...start a conversation. Schools with closed networks can be treasure troves of trends that are impacting school from the outside. ent social and digital leadership presence.channels
Add practice to your tech presence on a select channel with the intention to upgrade you video presence that can be found as authentic and interesting to potential partners for your school . If you are experimenting with FB live, start with post a casual “talking-head “ style of video in a selfie moment about a school event and how you are looking forward to attending. Then move over to your Twitter and write a post to the event with a link to the occasion followed with a few school hashtags. Tag in a few peers from your network who are on Twitter and you will be pivoting to new power as a tech user.